Social Media

3 Steps to Implementing a Social CRM Strategy

Are you using social media to improve your customer service? Is your current Customer Relationship Management process inefficient? A fine-tuned social customer service strategy increases customer engagement. In this article I’ll share four easy steps for developing a social CRM strategy. Why a Social Media CRM Strategy? Just about everybody uses social media in their …

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4 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority …

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What is Social CRM?

You could be forgiven for treating the idea of “social CRM” with a certain amount of skepticism. It’s sometimes hard to distinguish the hype around social media from the genuine value it can bring. But social CRM isn’t a gimmick, and it doesn’t ask you to “forget everything you know” or “reinvent your business”. Social …

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10 Advantages of Social Media Marketing for Your Business

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part …

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