At age 11, I dreamed of being an editor at a significant journal. I even put collectively my first publication, Teen Scene Journal, utilizing coloured building paper, yarn, and in-depth characteristic interviews with … my dad.
Flash ahead to right this moment. I’ve swapped my coloured building paper and yarn for PowerPoint and InDesign. I’ve changed my dad with advertising specialists and influencers (within the workplace, that’s). And week after week, I’ve the satisfaction of being an e book creator.
However making an e book may be overwhelming. Not solely do you must write the content material, however you additionally have to design and format it right into a professional-looking doc that folks will need to obtain and browse. With lead era being the highest objective for content material advertising, nevertheless, ebooks are a vital a part of an profitable inbound advertising program.
On this put up, we’ll stroll you thru the ins and outs of making an e book by, properly, creating an e book. And in case you’re anxious about your missing design abilities, fret not …
Obtained your free e book templates? Able to make an e book? Nice — let’s get to it.
Learn how to Create an E-book
- Select a Subject That Matches Your Viewers’s Wants
- Define Every Chapter of Your E-book
- Break Down Every Chapter as You Write
- Design Your E-book
- Use the Proper Colours
- Incorporate Visuals
- Spotlight Quotes or Stats
- Place Acceptable Calls-to-Motion Inside Your E-book
- Convert It Right into a PDF
- Create a Devoted Touchdown Web page for Your E-book
- Promote Your E-book and Monitor its Success
Learn how to Create an E-book
Step 1: Select a Subject That Matches Your Viewers’s Wants
Keep in mind: The objective of your e book is to generate leads to your gross sales workforce, so choose a subject that can make it simple for a prospect to go from downloading your e book to having a dialog along with your gross sales workforce.
This implies your e book should not deviate a lot from the subjects you cowl in your different content material advertising channels. Somewhat, it is your alternative to do a deep dive right into a topic you’ve got solely flippantly coated till now, however one thing your viewers is aware of they should be taught extra about.
For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve discovered ebooks to be used in content material advertising is a large impediment for our viewers, who’re entrepreneurs themselves. So if I can present not solely this weblog put up, however assets to make e book creation simpler, I am specializing in the precise matter for opening up a gross sales dialog.
To get your inventive juices flowing, listed below are some instance e book titles to think about. (Be aware: Substitute “x” with an acceptable quantity.) You can too use our free Weblog Subject Generator software to give you extra concepts. Most weblog subjects may be made complete sufficient to function longer type e book subjects.
- X Greatest Practices for [Insert Industry/Topic]
- An Introduction to [Insert Industry/Topic]
- X Frequent Questions About [Insert Industry/Topic] Answered
- X [Insert Industry/Topic] Statistics For Higher Choice Making
- Be taught From The Greatest: X [Insert Industry/Topic] Specialists Share Insights
For this weblog put up, I’ll use the PowerPoint model of template two from our assortment of 5 free e book templates. By way of every part of this put up, I will present a side-by-side of the template slide and the way I custom-made it.
Beneath, you will see my custom-made cowl with my sales-relevant e book matter. For assist with writing compelling titles to your ebooks, take a look at the guidelines on this weblog put up.
Step 2: Define Every Chapter of Your E-book
The introduction to your e book ought to each set the stage for the contents of your e book and draw the reader in. What’s going to you cowl in your e book? How will the reader profit from studying it? For recommendations on easy methods to write an efficient introduction, take a look at this put up.
Some e book creators say that an e book is solely a sequence of weblog posts stitched collectively. Whereas I agree you must deal with every chapter like a person weblog put up, the chapters of your e book must also stream fluidly from one to the opposite.
One of the simplest ways to stipulate your e book is by considering of it as a crash course on the sales-relevant matter you chose. In my instance of making an e book, I do know I have to cowl easy methods to:
- write efficient copy
- design an e book
- optimize ebooks for lead era and promotion
Whereas my instance has a couple of chapters, understand that your e book does not should be prolonged. I’ve one golden rule for e book size: Write what is required to successfully educate your viewers about your chosen matter. If that requires 5 pages, nice! If that requires 30 pages, so be it. Simply do not waste phrases considering it’s essential to write a protracted e book.
With that, let’s transfer on to the precise copy you are writing.
Step three: Break Down Every Chapter as You Write
Get writing! Right here, you can method every chapter the way in which you may write a protracted weblog put up — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image beneath. This helps you write merely and clearly, fairly than attempting to make use of subtle language to convey every level. It is the simplest solution to educate readers and assist them perceive the brand new materials you’re offering.
Be sure you keep a constant construction throughout every chapter, as properly. This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the subsequent (merely stiching weblog posts collectively can rob you of this high quality).
These practices ought to maintain true for all of your different advertising efforts, similar to e-mail advertising, call-to-action creation, and touchdown web page growth. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS usually likes to say.
Need to be sure to’re retaining your e book thrilling for readers? Listed here are some key suggestions to bear in mind:
- Use key phrases within the title that emphasize the worth of your provide. Examples embrace adjectives like “superb,” “superior,” or “final.”
- Maintain your format constant so that you create a psychological mannequin for readers and improve their understanding of the fabric.
- When acceptable, make use of formatting — like bulleted lists, daring textual content, italics, and font measurement adjustments — to attract individuals’s eyes to your most necessary content material or emphasize sure factors you need readers to recollect.
Step four: Design Your E-book
Our downloadable e book templates are provided in each PowerPoint and InDesign. For this instance, we’ll present you easy methods to do it in PowerPoint, since extra individuals have entry to that software program.
You may discover we solely have one “chapter web page” within the template (slide three). To create further chapter pages, or any pages actually, merely proper click on the slide and select Duplicate Slide. This may make a duplicate of your slide and mean you can drag it to its correct place in your e book by way of the sidebar or Slide Sorter part of PowerPoint. You may then customise it for any subsequent chapters.
Step 5: Use the Proper Colours
Ideally, our free e book templates would magically match your model colours. However, they most likely do not; that is the place you get to really personalize your work. Nonetheless, as a result of ebooks provide extra actual property for shade than your emblem or web site, it is a good suggestion to think about secondary colours inside your model’s shade palate. Ebooks are the place this shade scheme can really shine.
To discover ways to add your model’s colours to PowerPoint, take a look at this weblog put up. That approach, you’ll be able to customise the colour scheme in our e book templates to match your model!
Step 6: Incorporate Visuals
Pictures and graphics in ebooks are onerous to get proper. The important thing to creating them match properly is to think about them as complementary to your writing. Whether or not you add them throughout or after you’ve completed writing your e book’s copy, your visuals ought to serve to spotlight an necessary level you’re making or deconstruct the which means of an idea in an easy-to-understand, visible approach.
Pictures shouldn’t simply be there to make the e book simple on the eyes. Somewhat, they need to be used to boost the reader’s understanding of the fabric you’re masking. For those who need assistance gathering visuals, we have now three units of free inventory pictures which may show you how to alongside the way in which:
And in case you’re compiling a data-heavy e book, you may need to obtain our free knowledge visualization e book for recommendations on designing compelling charts and graphs to your content material.
Step 7: Spotlight Quotes or Stats
One other solution to improve your e book is by highlighting quotes or stats inside your design. Simply be certain the quote or stat you are utilizing genuinely provides worth to the content material.
Whether or not you are emphasizing a quote or including a visible, preserve all of your content material inside the identical margins. In case your copy is persistently 1-inch indented in your web page from each the left and proper facet, preserve your designed components aligned utilizing that very same spacing.
Step eight: Place Acceptable Calls-to-Motion Inside Your E-book
Now that your content material is written and designed, it is time to optimize it for lead era, reconversion, and promotion.
Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an e-mail, on a social media put up, or someplace else. A CTA is a hyperlink or visible object that entices the customer to click on and arrive on a touchdown web page that can get them additional engaged along with your firm. Since your e book readers have most likely transformed into leads as a way to get their fingers in your e book to start with (extra on this in Step 2 beneath), use the CTAs inside your e book to reconvert your readers and propel them additional down your advertising funnel.
For example, a CTA can result in one other provide, your annual convention’s registration web page, or perhaps a product web page. Relying on what this subsequent motion is, CTAs may be an in-line rectangle or a full web page teasing the subsequent provide (see each photos beneath).
To hyperlink the CTA in your e book (or any picture or textual content in your e book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.
We have even designed 50 customizable calls-to-action in PowerPoint you’ll be able to obtain and use in your ebooks. You may seize them right here.
Now, we do not have a devoted CTA template slide within the PowerPoint e book templates so that you can customise … but it surely’s nonetheless easy! All you must do is duplicate slide 4 (the Header/Subheader slide) and customise copy or add photos as wanted. You can too go to Insert >> New Slide and work from there.
Step 9: Convert It Right into a PDF
As soon as you’ve got completed writing your e book — CTAs and all — it is time to convert it to the precise file kind so it is transferrable from you to your recipient.
To transform your e book to a PDF, click on File >> Save As within the e book template you’ve got open. Beneath File Format, choose PDF and choose a vacation spot in your laptop for this new file.
Why cannot you simply connect what you must a touchdown web page and be performed with it? Phrase paperwork, PowerPoints, and related templates are good for creating your e book, however not for delivering it. As a result of these templates are editable, the contents of your e book are too simply corrupted, distorted, and even misplaced when shifting out of your laptop to the fingers of your future leads. That is the place PDFs are available.
You’ve got seen these letters on the finish of recordsdata earlier than. Quick for Transportable Doc Format, the .PDF file kind basically freezes your e book so it may be displayed clearly on any system. A well-liked different to PDFs is the .EPUB file kind. See a comparability of EPUB to PDF right here.
Step 10: Create a Devoted Touchdown Web page for Your E-book
Your e book ought to be accessible for obtain by way of a touchdown web page in your web site. A touchdown web page is an online web page that promotes/describes your provide and gives a type that guests have to fill out with their contact data as a way to entry your e book. That is how you’ll be able to convert your guests into enterprise leads that your gross sales workforce can in the end comply with up with.
For example, you went by way of this touchdown web page as a way to entry this e book template. To be taught extra about easy methods to optimize your touchdown pages for conversion, obtain this free e book.
Step 11: Promote Your E-book and Monitor its Success
As soon as your touchdown web page is all set, you need to use that vacation spot URL to advertise your e book throughout your advertising channels. Listed here are 5 methods you are able to do this:
- Promote your new e book in your web site. For instance, characteristic a CTA or hyperlink to your provide’s touchdown web page in your assets web page and even your homepage.
- Promote your e book by way of your weblog. For example, take into account publishing an excerpt of your e book as a weblog put up. Or write a separate weblog article on the identical matter as your e book, and hyperlink to it on the finish of your put up utilizing a call-to-action to encourage readers to continue to learn. (Be aware: This very weblog put up is the proper instance of easy methods to promote an give you created with a weblog put up.)
- Ship a segmented e-mail to contacts who’ve indicated an curiosity in receiving presents out of your firm.
- Leverage paid promoting and co-marketing partnerships that can show you how to promote your e book to a brand new viewers.
- Publish posts to social media with a hyperlink to your e book. You can too improve social shares by creating social media share buttons inside your e book, similar to those on the backside proper of this e book. Right here’s a weblog put up that exhibits easy methods to hyperlink them.
After your content material is launched and promoted throughout your advertising channels, you’ll additionally need advertising analytics in place to measure the success of your dwell product.
For example, you must have touchdown web page analytics that provide you with perception into how many individuals downloaded your e book and transformed into leads, and closed-loop analytics that present what number of of these individuals in the end transformed into alternatives and prospects for what you are promoting. Be taught extra by way of HubSpot’s Touchdown Pages App.
And with that, we have constructed an e book, people! You may take a look at the packaged model of the instance I constructed by way of this put up right here:
E-book Creation Sources
Do you’ve got another suggestions or assets for making e book creation simpler? Apply them to your content material advertising technique. I might be remiss to not admit each firm’s e book will come to fruition in a different way. All of it will depend on the wants of your model.